ODD SIGNS


 

   Odd is my middle name. What I photograph reflects my own nature, which keeps me isolated and thinking odd thoughts and writing odd books.
   The first odd sign I shot was in 1971 near Capetown, South Africa. I was nineteen and a student traveling the world on two dollars, protected by the radiance of sheer ignorance.
   That first sign wasn’t funny as so many signs have been since. It was posted on a public restroom in a park, a prominent and tidy rectangle reading “Damas Blankas”.
   White Women, I read. White women, I thought. White Women? Oh my god. They even have separate sewers here? is my stupefied response to this sign.    
   I was disturbed. I was disbelieving. I was angry, and then I had to pee. But could I go in? I looked at my skin, tanned and freckled from three months at sea. I looked at the building painted a blinding white and couldn’t decide if I qualified.
That’s when I pulled out my camera and snapped a photo of this odd sign, and I’ve been doing it ever since, every time I run into one that stops me in my tracks.
   It is an odd addiction, I know, but no matter where I go, I am always able to find a sign to feed my beast. And, I have learned that each location infuses its messages with a regional flavor, making its signs uniquely odd.
   In the end, odd signs are honest. They provide evidence of our historic and ongoing struggle with communicating well. They provide glimpses of ingenuity in a multi-lingual world, and this alone makes these revealing messages precious.
 

   
WARNING SIGNS
BUSINESS AS UNUSUAL
JESUS COMING SOON

   
Vermont, 1987
Christchurch, New Zealand, 1983
Sigtuna, Sweden, August, 1997

   
San Juan Island, August 1988
Honolulu, 2000
Boise, Idaho  July 2004  

   
Kauai 2002
Granville Island, Canada October 2002
West Texas, 2005

   
Powell River, British Colombia 2002
Guntersville, Alabama, February 2002
Vancouver 2001

   
Hanamaulu, Kauai 2001
Christchurch New Zealand 1983

   
 
 
Kauai, 2002

   

oddness@oddsigns.com

©Copyright 2005. Gae Rusk All Rights Reserved.
All Photos are the property of Gae Rusk and may not be duplicated without permission.